Ambassadors of Wild Life

Richard Schmid is a certified Safari Guide, also called Nature Guide or Field Guide. In contrast to the rangers, who are responsible for the maintenance or monitoring of parks and protected areas, safari guides mainly work in the field of tourism. Their task is to bring the flora and fauna and thus the ecosystems closer to those who are interested. They do this on behalf of companies or work independently.

Ethical guiding

Ethical guiding

Richard Schmid and his team live bythe principles of "Ethical Guiding". This includes broaching the issue of nature and the gentle handling of it. In concrete terms this means: during a foot safari or on game drives, the correct distances to the wild animals are maintained. Snares or rubbish are collected for disposal and people stay on the tracks. Damage to nature is avoided, for example by not driving through sensitive terrain in heavy vehicles. We do not hunt animals and only follow them when they are relaxed and have an escape route.

On foot safaris we keep our smartphones silent and remain quiet. Also we do not take any natural objects (bones, feathers, stones, etc.) with us, unless our guide allows it. We avoid waste as much as possible (plastic bags are now forbidden).

Ethical guiding

Encounters with people

We are guests in Kenya - and remember, whoever gives a smile gets one back. With this in mind, we treat people with respect and esteem and do not photograph anyone without first asking. 

Ethical guiding
Richard Schmid